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Awesome ABCs Launches at The Dudes

 

Since our founding in 2012, The Dudes has always been about bringing more of the things we love into the world: music, art, fashion, great food, and good times. And now, we're thrilled to extend that ethos to our littlest Dudes with the launch of Awesome ABCs.

When illustrator and friend of The Dudes, Andrew Morgan, brought his Awesome ABCs book series to life, transforming the letters of the alphabet into colorful characters from the worlds of music and sports, we knew it was a perfect fit for our community. We believe that Dudes come in all shapes and sizes, and it's important to us that everyone gets to join in on the fun and learning.

As soon as the Awesome ABCs books hit our Berlin store, they became an instant hit with our customers. Now, we're excited to share them with the world so that everyone can introduce their little rockers, rappers, or athletes to the magic of the alphabet.

But that's not all – we're also launching the Awesome ABCs clothing range, specially created for our little ones to rock the same swag their mums and dads have been wearing for years. Set to release in Autumn 2024, you can expect to see loads more little people looking the part alongside their grown-up Dudes.

The collaboration between Andrew Morgan, the creator of Awesome ABCs, and The Dudes team goes way back to their ad agency days. From dreaming up brands with humor and irreverence to now bringing those dreams to life, it's been an incredible journey. What started as hanging out, eating tacos, and having a pint or two has evolved into an exciting collaboration – The 'Awesome ABCs Collection'.

You can find Awesome ABCs books online and in Dudes stores, making them the perfect gift for new parents or for your own little ones. Keep your eyes open for more from the world of Awesome ABCs, and in the meantime, happy reading!

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